Product Overview
Geo-Fencing Campaigns allow brands to target potential customers based on their precise physical location. By creating a virtual boundary around key locations (stores, competitor outlets, events, malls, hospitals, etc.), your ads are delivered to users’ mobile devices when they enter or leave that area.
This ensures high-intent reach, better engagement, and measurable footfall impact.
How It Works
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Define Target Locations
Select areas such as competitor stores, business districts, residential zones, or event venues. -
Create Virtual Boundaries (Geo-Fences)
We map digital perimeters using GPS, Wi-Fi, and mobile data signals. -
Audience Capture & Segmentation
Devices entering the zone are anonymously captured and grouped into audience segments. -
Ad Delivery Across Channels
Serve ads via:-
Mobile display
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In-app ads
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Social media
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Connected TV (optional)
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Performance Tracking
Measure impressions, clicks, engagement, and store visit attribution.
Key Features
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📍 Hyper-local targeting (as precise as 500–1000 meters)
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📊 Real-time campaign analytics dashboard
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🎯 Competitor conquesting targeting
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🔁 Retargeting of captured audiences
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📱 Multi-channel ad delivery
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🧠 AI-powered audience insights